Expand your knowledge and your business!
The Business Committee of the Sheet Harbour and Area Chamber of Commerce and Civic Affairs is offering more FREE learning.
Starting in April we would like to offer the following courses:
Financial Management for small business
Marketing Strategy & Planning
Courses are 4 hours per class for 10 weeks.
Courses offered depend on participation.
To sign up please contact firstname.lastname@example.org
Look here to see more information.
1. Intermediate Excel
This course is hands on and is recommended to take participants from basic to advanced levels within the 40-hour course. (As a prerequisite, participants must be proficient in computer use skills). Some of the topics covered will be:
Using MS Excel functions
Editing contents of cells
Referencing other cells (in formulas, within the worksheet and in other worksheets)
Entering various formulas
Hiding columns, rows and sheets
Copying and moving sheets
Creating pivot tables
Creating and using macros
Date and Time functions
Excel is such a useful tool in any business and once you know how to use the program and apply it to your business it will become an invaluable tool!
2. Sage 50:
Sage 50 accounting will get you up and going on Sage 50 software so you can do your own bookkeeping and develop you numeracy and critical thinking skills. A prerequisite for this course is proficiency in computer use. Topics covered will include:
Debits and Credits
Setting up your business
Even if you don’t do your own books, the training you will get from this course will help give you a better understanding of the importance of keeping an excellent set of records.
3. Financial Management
This forty hour course will develop essential numeracy skills that will help participants manage their small business finances. As a prerequisite, participants must have basic math skills. Topics to develop financial management skills include:
Forecasting and setting a budget
Cash flow management
Computerized bookkeeping applications such as Sage 50 or QuickBooks
Analyzing data and management reports such as aging receivables and payables
Collecting money from customers
Making decisions based on a financial analysis
Understanding income statements
Understanding balance sheets
Basic bookkeeping transactions on a manual columnar ledger
Payroll using CRA’s online tool
End of period procedures
Financing options for your business
Financial terms and definitions so you can understand what your accountant is saying
4. Essential Skills in Marketing
Marketing your new business is important and having the skills to put yourself on the right path will help you immeasurably. You could expect the following topics to be covered in this forty hour course:
Critical thinking and writing skills to create a marketing plan to aid in reaching your customers cost effectively, this would also include creating marketing campaigns
Numeracy and critical thinking skills to create a sustainable marketing budget
Critical thinking skills and document use skills to conduct and analyze market research to identify a target market, so that inexperienced business owners can find a profitable niche
Use critical thinking skills to create marketing strategies so they make decisions to move your business in the right direction, such as:
o Exploring the four basic ways to grow a business in order to pick which strategies are right for the business and when to execute the strategies
o Learn the basics of appropriately pricing products for your target market (s)
o Picking the right sales channels
o Utilizing the right promotion strategy to reach your audience
Communication and writing skills so you are using the right message for the right audience, branding, promoting where your target market will take notice, including traditional advertising and online media
How to stay in touch with your customers with retention campaigns
Writing and visually creating content for an online marketing strategy
Writing the content for branded marketing material
Exploring options to create your own website from a template and having it found through online searches
Using critical thinking skills to analyze which of their marketing actions are working
*As yet, a basic sales skills topic hasn’t been worked into this course, but it is a key communication skill in business and is also a marketing tactic.